A modern aesthetic born to create change.
Adidas has created a bold, aggressive aesthetic unlike anything that has come before. A reaction to everything the mainstream offers. The new adidas Prophere is an uncompromising form of expression that reflects the attitudes of those who exist on the cultural periphery – where new sources of originality are found. By ignoring the past and creating a new vision, Prophere shifts attention from the mainstream to the periphery, making sure that originality remains firmly at the centre through uncompromising style.