STORY | September 9, 2021

We are celebrating our 50-year anniversary

TAF 50 years

From our humble beginnings as a locally owned business in Pittsburgh, Pennsylvania to being a global player with 500+ stores in 30 countries –The Athlete’s Foot has definitely claimed its space in the sneaker and streetwear business over the last five decades.

This year, we are celebrating our 50-year anniversary in style. In celebration of this milestone, we invited our global ambassadors, including rapper Jadakiss, DJ Clark Kent, designer Jeff Staple and many more, to showcase the brand’s significance and success in a special anniversary video, see link below.

Together with a few of our long-time partners, we celebrate our anniversary with some limited editions and special collections. With Puma, we created a special anniversary sneaker in two colorways, the Future Rider ‘Dare to Play’, and in collaboration with Jeff Staple’s brand Staple Pigeon a capsule apparel collection was developed. For all sneaker heads, there’s a limited edition Crep Protect box, containing all the essentials to keep your footwear fresh and clean. Consumers can also enjoy activations in-stores and participate in giveaways and activations on all our brand’s social media outlets.

on to another 50 years of sneaker and streetwear culture, curated by the athlete’s foot.

#taf50years Do you dare to celebrate with us?

https://youtu.be/ZZXO00f11Gw

Production of the short documentary by The Compound and Helo. Our bespoke campaign featuring our anniversary collections is shot and produced by Hittegolf Media.

 

 

Media

TAF 50 years

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