our brand vision

Our vision is to create a world where everyone is proud to be themselves, where people wear their identities proudly. On every court and every street, we’ll be there alongside the players and the dreamers. We’re shaking up the world of street style. We are TAF. We dare to play.

our mission

The Athlete’s Foot is the athletic street style destination, rooted in the local community, offering an inspiring storytelling experience.

our brand promise

To reinvent the rules of style for those who dare to play.



dare to play