The World's First Athletic Franchise Store
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The Athlete's Foot® is the world's first franchisor of athletic footwear and is recognized
today as the world leader in athletic footwear franchising. Robert and David Lando opened the
first The Athlete's Foot® store in 1971 in Pittsburgh, Pennsylvania. It was the first athletic
footwear specialty store of its kind in the United States. Soon thereafter, The Athlete's Foot®
began franchising domestically, with the first franchise store opening in Oshkosh, Wisconsin in
1972. The first international franchise store opened in 1978 in Adelaide, Australia, the beginning
of The Athlete's Foot® expansion into over 40 countries.
In 2006, NexCen Brands, Inc., a public brand acquisition and management company, acquired The Athlete's Foot and
plans to continue to drive the growth of the brand worldwide through its branding and marketing expertise, supplier
relationships, and global retail franchise management and support team. Throughout its history of growth, The Athlete's
Foot has maintained its high quality brand image, and continues to innovate in its field as the world leader in athletic
footwear franchising.
The franchise opportunity of The Athlete's Foot® has been highlighted in Success Magazine and ranked the #1 franchise opportunity in America, Franchise
Times, Entrepreneur Magazine, Franchise Canada Magazine and numerous other publications globally.
The Athlete's Foot® was also named Sports Trend's - "Trendsetter of the Year" in both the athletic
footwear and virtual retail categories.
The Athlete's Foot® is a member of numerous organizations including: International Franchise
Association, Canadian Franchise Association, International Council of Shopping Centers, Sporting Goods Manufacturer's Association, National Retail Federation and World Federation Sporting Goods Industry.
1346 Oakbrook Drive, Suite 170