TAF®, previously known as The Athlete's Foot®, is the world's first franchisor of athletic footwear stores. The concept, founded in 1971 in Pittsburgh,
Pennsylvania, began franchising domestically in 1972 and opened its first international store in Adelaide, Australia in 1978. Today, TAF is recognized as the world leader
in athletic footwear franchising operating in more than 30 countries. With a mission of meeting the needs of the everyday athlete, the reinvigorated 37 year-old brand has
a new company logo, merchandising system, and new in-store design.
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