Puma The Muse

This season, PUMA's ‘DO YOU’ campaign focuses on self-empowerment and finding your own inspiration, meaning if you want to #DoYou, you need to be your own muse. Encouraging women to be confident, motivated, and uncompromising in every aspect of life including their style. With this in mind, PUMA created their latest range to ensure that women have the right product to be fierce in everything that they do.

The ever-inspiring face of PUMA Women and ‘DO YOU’, International Model, Actress, Activist and Brand Ambassador Cara Delevingne is leading the pack once again. 

The Muse hits our shelves with the feminine ‘DO YOU’ color palette and minimalist design. Featuring a slip-on sock construction with elastic cross over straps on the upper and heel and with subtle PUMA Branding on the heel, the MUSE has a clean, sophisticated look. Dropping first in luxurious colorways with a satin-like upper and a minimalist white midsole, the silhouette is soft and feminine with a cool edge.



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