Heritage Product Takes the Center Stage
#AlwaysClassic campaign encourages self-expression and embracing nonconformity. It challenges people across the globe to show what it means to be a Classic on their own terms. This is done through four key Classic’s iconic Franchise Four silhouettes - the Classic Leather, Freestyle Hi, Club C and Workout Plus, which are in the center of the campaign.
Each of them has their unique heritage, personality and attitude. While all silhouettes originally derived from exercise sneakers - the Freestyle was an aerobic shoe, the Classic Leather was a running shoe, the Club C was a tennis sneaker and the Workout Plus was rooted in cross-training – each sneaker has evolved to become the style staple that they are known for today.
This sneaker evolution reflects the core message of Always Classic; empowering individualism and encouraging us to push our creativity to new depths by not dwelling on the established norm. And this is also why each heritage sneaker will experience a make-over in the new season.
Stay tuned for more and see what Reebok is bringing with the new Freestyle Hi and Club C. All iconic Franchises are available in select The Athlete's Foot stores and online.